Trendwatchers worldwide have predicted a worldwide embrace of social media for a while now. I was triggered again when ‘social travel’ appeared in the top-5 travel trends for 2014 recently. So if this ‘social’ thing is so trendy, we should see the corporate world jumping this bandwagon in massive numbers. Just out of curiosity I decided to find the 10 largest corporate accounts on Twitter. I used a very wide definition of corporate, as “any account not related to a private person or small group of private persons, like a band”. As we all know, the vast majority of the top-100 tweeps consists of singers, actors, sportscelebrities and other famous people. Continue reading