Social Media in the Arctic: #SoMeT14EU

Rovaniemi_Finland_April2014_008It was during the first days of spring. Those days when you can finally open the doors and get out the garden furniture, to enjoy sitting outside to catch those first rays of sun of the new summer season. Exactly on that day I got on board a plane to bring me back to the heart of winter. With the fresh spring still in my head I landed at Helsinki airport to catch another plane to get me to the Arctic Circle. Minimum temperature for Rovaniemi was forecasted to be -15°C that evening. Why had the conference organizers picked exactly this remote and cold location? Continue reading